Manage new beauty product launches from brief to delivery by creating project plans, coordinating manufacturers and packaging suppliers, tracking COGS, reviewing samples, resolving issues, aligning internal teams, and reporting on progress, risks, and delays. The role oversees multiple concurrent projects and ensures products meet quality standards, launch dates, and cost targets.

Manage day-to-day performance marketing campaigns, agency and platform communications, paid media analysis, reporting, creative briefing, asset coordination, and project tracking. The role focuses on optimizing outsourced advertising performance, identifying campaign issues, interpreting creative results, supporting new channel testing, monitoring market trends, and contributing to growth initiatives.

Produce high-volume image and GIF advertisements using an AI-first workflow. Research competitor ads, interpret performance reports, develop short ad copy, and independently create, refine, and finalize direct-response creative assets. Collaborate with a Senior Creative Strategist on priorities while maintaining speed, quality, organization, naming conventions, and technical specifications. Success is measured by ad performance, testing adoption, spend earned, and rapid iteration.