Execute, monitor, optimize, and troubleshoot programmatic campaigns across DSPs and digital channels. Manage targeting, bidding, budgets, pacing, forecasting, testing, tracking, and quality assurance. Analyze campaign performance using Excel, Tableau, SQL, Python, or similar tools, then translate results into actionable recommendations. Collaborate with planning, analytics, ad operations, platform, and client teams while staying current on programmatic technology, privacy regulations, and industry trends.