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Build and scale AssetWatchs organic channel to drive measurable pipeline. Own keyword architecture, AEO strategy, technical SEO, content briefs, and performance attribution. Monitor rankings, traffic, conversions, and AI answer surfaces; prioritize fixes and execute roadmap to produce consistent, qualified organic-sourced MQLs and influenced revenue.

Own strategy and execution of full-funnel, multi-channel B2B campaigns to drive pipeline and revenue. Build and launch campaigns in HubSpot, align with sales/RevOps (Salesforce), monitor KPIs, optimize performance, ensure data compliance, and produce reliable reporting and attribution.