Own Accruity’s sales and marketing front end, including demand generation, sales team leadership, paid media, affiliate partnerships, events, CRM discipline, and the handoff to delivery. Build predictable pipeline and revenue by managing funnel performance, coaching sales representatives, developing marketing channels, activating referral partners, and personally closing high-value engagements. Success is measured by strategy calls, Insights engagements closed, affiliate-sourced calls, cost per closed client, and ascension rate.