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Own churn analysis, build subscriber behavior models and cohorts, develop retention dashboards and LTV/revenue impact models, tag cancellation reasons, support A/B test design/analysis, ensure data integration from Zendesk/Shopify/Recharge, and present insights to retention leadership.

Own and execute subscriber retention programs end-to-end to reduce churn and improve LTV. Design save, cancellation, and win-back flows; partner with Marketing, Product, and Analytics; lead a retention analyst; measure program ROI and churn impact; and continuously iterate using retention best practices.

Coordinate inbound freight receipts, schedule and track delivery/dock appointments in the TMS, reconcile POs/ASNs with received inventory, document discrepancies, coordinate putaway with 3PLs, communicate with carriers and suppliers, and identify process improvements to ensure accurate, timely inbound receiving across a multi-fulfillment center network.

Build and run an end-to-end CRO operating system: prioritize and manage an always-on testing backlog, own the full test lifecycle, translate wins into scaled implementations, integrate test insights with paid media and creative, optimize conversion rate and contribution margin across funnels, design offer and funnel architecture, and lead CRO reporting and collaboration across Growth, Design, and Analytics.

Find, edit, and package high-retention moments from livestreams into short-form videos for paid ads and organic social. Produce multiple variations, add captions/graphics/sound, organize a searchable library, collaborate with Performance Marketing, and optimize edits based on platform trends and campaign results.