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Own planning, execution and optimisation of paid campaigns on Meta and Google to drive ticket sales. Build and test campaigns, manage budgets, maintain tracking (Meta Pixel, CAPI, GA4, Google tags), run analysis and reporting (Looker Studio), collaborate with creative/CRM/product teams, and use AI tools daily to speed copy, research and automation. Maintain data integrity and deliver actionable post-campaign insights.

Lead sales and business growth for a ticketing platform in Cyprus by managing key accounts, pursuing tenders for major sports and entertainment events, building relationships with government bodies and venues, analyzing market trends to find new revenue, and providing leadership, performance tracking, and strategic direction to sales teams.

Identify and develop new business opportunities in the events vertical, manage sales pipeline for ticketing/registration/access control solutions, build client relationships, propose tailored solutions, negotiate contracts, collaborate with internal teams for delivery/onboarding, monitor market trends, and meet sales targets and KPIs.

The Business Development Manager will lead sales efforts, cultivate key accounts, analyze market trends for new revenue opportunities, and maintain relationships with governmental bodies and venue operators in Serbia.