Manage trade marketing strategies, retail promotions, shopper marketing programs, digital shelf content, and in-store activations across beverage alcohol and CPG channels. Build distributor and retailer relationships, collaborate with sales and brand teams, analyze market and promotional data, manage agencies and vendors, and optimize programs for measurable sales growth and ROI.

Lead brand strategy and execution for the Bread & Butter portfolio, owning positioning, digital media, influencer programs, and agency management. Drive ROI measurement, P&L accountability, depletion/scan data analysis, new product launches, cross-functional alignment, and support sales and tasting room activation. Mentor a Marketing Specialist and deliver volume, share, and profit objectives.