Own paid social and programmatic media execution across client accounts, including campaign architecture, budget pacing, audience strategy, creative testing, landing-page input, measurement, attribution, lead-quality optimization, and reporting. Build standardized channel playbooks, direct creative production, develop AI-assisted workflows, and guide specialists. Manage platforms including Meta, LinkedIn, TikTok, Snapchat, Reddit, X, YouTube, and DSPs for display and CTV campaigns.

Develop and maintain a WordPress-based network of websites for a family law firm client. Responsibilities include PHP and front-end development, server deployments, uptime and security monitoring, CRM and marketing integrations, SQL database work, APIs, Zapier automations, lead capture troubleshooting, performance optimization, analytics, SEO support, AI-assisted development, documentation, and cross-team collaboration.

Execute organic search strategies for family law firm clients: perform technical SEO audits, implement on-site and CMS updates, run keyword and performance analysis, generate search-friendly content (including with generative AI), track conversions, and report results within sprint-based workflows while supporting senior channel leads.