Manage large-scale Google Ads and Meta Ads budgets while connecting paid media strategy to business growth, ROI, and ROAS. Use GA4, attribution models, pixels, catalogs, and CAPI to analyze performance and resolve tracking issues. Act as a strategic or technical advisor to clients and internal teams, demonstrating autonomy, leadership, curiosity, and a solution-oriented approach.

Manage and optimize paid search, display, and social media campaigns for multiple clients across industries. Responsibilities include PPC strategy, keyword research, budget management, performance analysis, reporting, media planning, client communication, audits, and business development support. The role also involves testing new paid marketing practices, maintaining advertising certifications, mentoring junior team members, and identifying campaign optimization and upsell opportunities.