Develops and owns commercial marketing strategies across Agriconnect’s events and products. Delivers integrated campaigns across email, social, SEO, partnerships, content, PPC, and paid media to generate qualified leads, support sales, and increase revenue. Manages data acquisition, segmentation, nurture workflows, campaign reporting, ROI analysis, CRM governance, agencies, and cross-functional relationships with Sales, Content, Digital, Data, Events, and Customer Success teams.

Lead commercial strategy and go-to-market for event technology and data products. Own pricing, GTM planning, sales enablement, revenue targets, stakeholder alignment, KPIs, and product adoption across events, marketing, and commercial teams.