Leads regional sales strategy, revenue growth, distribution, market execution, distributor relationships, and sales team development for Happy Dad. Manages forecasting, pricing, budgets, promotions, retail execution, CRM reporting, and business planning across multiple beverage alcohol channels. Coaches regional sales personnel, holds distributors and teams accountable to performance goals, conducts market visits and business reviews, and collaborates with Marketing, Finance, Operations, Supply Chain, and senior leadership. Travel up to 40% is required.