Lead Opal's PR and media efforts end-to-end: craft and place stories across tech and lifestyle outlets, build media and ambassador partnerships, manage speaking opportunities, grow share of voice, coordinate with marketing, and build press infrastructure including press kit, newsroom, response processes, and a crisis playbook.

Build and run a high-volume UGC creator network for paid growth: source, vet, onboard, brief, and manage creators; orchestrate scaled production; close performance feedback loops; localize and optimize creatives across markets; own creator budget, processes, and metrics to deliver 50+ weekly creatives and improve win rates.