Lead strategy, planning, implementation, optimisation and reporting of integrated media campaigns for RAC. Develop insight-led recommendations, manage media partners, negotiate and trade media, analyse campaign performance, and collaborate across agency teams to deliver integrated communications.

Lead delivery of large-scale integrated campaigns, act as primary senior client contact, manage timelines and budgets, collaborate with strategy, creative, media and digital teams, and ensure commercial and creative outcomes for a high-profile account during a 12-month parental-leave contract.