Own and grow the Nepal recruitment market to meet student enrolment, revenue, and profitability targets. Develop data-driven strategies, manage key education partners and agents, strengthen stakeholder relationships (government, consulates), and ensure excellent account management and partner experience while collaborating with cross-functional teams and the General Manager South Asia.

Design, build and optimize personalized email, WhatsApp and SMS campaigns using Salesforce Marketing Cloud. Translate briefs into execution plans, create templates and dynamic content, build automated journeys and segmentation, perform end-to-end QA, support reporting and A/B testing, ensure compliance with consent and data policies, and document processes while supporting stakeholders across brands and teams.

Lead development and execution of integrated marketing, communications, and brand strategies for Western Sydney University's Greater Noida campus. Run digital and paid media campaigns, manage SEO and website performance, oversee PR and media relations, create content and partnerships, support student recruitment and events, and manage agencies, budgets, and campaign reporting to drive enrolment and brand awareness.