Leads ICS’s SEO service line strategy, commercial performance, proposition, standards and growth. Oversees technical and on-page SEO, content, Digital PR, link building, international search, AI-led search and the link marketplace. Owns revenue, profitability, forecasting, investment and client growth while guiding senior specialists and supporting pitches. Requires extensive iGaming and regulated-market experience, strong authority-building expertise, commercial leadership, senior client management, proposition development and practical AI-search knowledge.