Create and publish UGC-style content across X, TikTok, Telegram, Instagram, Reddit, and YouTube. Format posts per platform, repost and amplify community memes, engage moderators and influencers, track performance analytics, and coordinate localized content. Use AI tools to produce image, video, or text content and identify viral trends to rapidly grow followers.

Lead data-driven multi-channel performance marketing to acquire users, optimize paid media spend, and improve CPA/LTV. Manage email and lifecycle campaigns, run A/B tests, analyze performance, collaborate cross-functionally, produce reports, and ensure compliance with crypto regulations.

Own lifecycle marketing to drive onboarding, activation, retention, and reactivation. Build CleverTap journeys, manage email deliverability and templates, segment users, run A/B tests, collaborate with Product/Data for tracking, report lifecycle metrics, and execute weekly CRM campaigns across email, push, SMS, WhatsApp, Telegram and in-app messaging.