Owns strategy and execution for B2B demand generation and new-logo acquisition. Builds full-funnel campaigns across paid, organic, content, webinars, and events; manages lead capture, nurture, scoring, attribution, and MQL-to-SQL processes. Uses AI-enabled tools for segmentation, personalization, experimentation, and optimization. Partners with Sales, Product Marketing, Content, and RevOps while managing budget and accountability for pipeline, revenue, conversion, and acquisition efficiency.