Lead and mentor a team of marketing creative animators across a casual mobile game portfolio. Develop user acquisition creative strategy, oversee video and playable asset production, analyze performance data, research market trends, optimize workflows with AI tools, and contribute hands-on to 2D, 3D, and playable creative production.

Lead casual puzzle game design from concept and prototyping through global launch and live operations. Design and balance core mechanics, progression, economies, reward loops, and metagame systems. Collaborate with artists, developers, and analysts, using player data, playtests, and A/B tests to improve retention and engagement. Analyze competitors and industry trends, leverage AI tools for rapid prototyping, and communicate features and creative concepts to stakeholders.