Lead business analysis from pre-sale through delivery: gather and document business, functional, and non-functional requirements; create user stories and process flows; collaborate with developers/architects; participate in Agile ceremonies; validate solutions and support UAT; identify risks; mentor junior BAs and advise clients on scope, priorities, and process improvements.

Manage multiple software projects using Agile (Scrum/Kanban): run sprints, track progress, control schedules and budgets, unblock teams, report status to clients and management, communicate in Thai and English, and adopt AI tools to improve delivery.

Generate and qualify B2B software sales leads in Bangkok through research, cold outreach (calls, emails, LinkedIn), lead qualification, CRM management, and scheduling discovery/demo meetings for senior sales. Maintain accurate CRM records and nurture prospects to create enterprise sales opportunities.