Serve as the product owner representing client needs, define and prioritize backlog, write epics/features/user stories and acceptance criteria, collaborate with stakeholders and development teams, analyze market and user needs, make product decisions, and maintain product documentation within agile practices.

Lead performance-focused growth marketing programs centered on paid search, SEO, content marketing, conversion-rate optimization, analytics, and client growth. Manage Google Ads and social campaigns, budgets, testing, reporting, landing-page optimization, tracking implementation, and content strategies. Use quantitative and qualitative insights to improve lead generation and conversion performance, communicate recommendations to clients, collaborate with cross-functional teams, and support proposals and marketing audits.