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Leads Museum of Ice Cream’s brand evolution, creative vision, visual identity, integrated campaigns, social direction, partnerships, physical experiences, and museum openings. Manages Creative and Social teams, agencies, freelancers, and production partners while setting quality standards, developing talent, allocating resources, and connecting creative work to audience engagement, commercial goals, and visitation.

Develop and execute visual concepts and brand systems across advertising, social, digital, print, out-of-home, partnerships, and physical experiences. Create layouts, motion and static assets, environmental graphics, production files, and vendor-ready deliverables. Contribute to art direction, photography, film, illustration, and experiential work while collaborating with marketing, production, and museum teams. Maintain brand consistency, manage multiple projects, incorporate feedback, and deliver polished work across channels.

Develops playful, culturally relevant copy and campaign concepts across paid media, websites, email, social, partnerships, retail, events, and onsite experiences. Applies the brand voice consistently, translates consumer insights into compelling messaging, collaborates with designers and marketing teams, manages briefs and revisions, and uses performance learnings to improve conversion-focused work.

Serves as a strategic HR partner to Operations leadership, driving workforce planning, employee relations, compensation, performance management, organizational effectiveness, and manager development. Leads people-system improvements, AI workflow automation, cross-functional projects, and scalable operating processes while managing at least one direct report. The role requires significant onsite presence in Los Angeles, travel across markets, and support for multiple U.S. time zones.

Produce experiential brand activations from approved concept through fabrication, installation, launch, and closeout. Manage workbacks, budgets, vendors, logistics, technical requirements, partner deliverables, schedules, and onsite execution across multiple concurrent projects. Coordinate creative, marketing, museum operations, external partners, fabricators, installers, and other vendors while monitoring quality, safety, cost, and schedule risks. The primary assignment is a high-visibility Miami activation, with support for three additional winter activations.

Leads Museum of Ice Cream’s Singapore marketing, sales, partnerships, content, social, PR, influencer, and performance-growth strategy. Owns visitation, ticket revenue, pipeline, audience growth, budgets, KPIs, and commercial performance. Manages local marketing and sales staff plus specialist agencies, builds partnerships across tourism and hospitality, and connects paid, owned, earned, and on-site channels to demand generation, conversion, repeat visitation, and revenue growth.