Owns internal IT operations for a fully remote telehealth company, including SaaS administration, identity and access management, device lifecycle and MDM, employee technical support, asset management, onboarding and offboarding, documentation, infrastructure operations, and security compliance controls. Leads foundational initiatives such as migrating OneDrive to Google Drive, deploying MDM, centralizing SaaS inventory, standardizing IT processes, and supporting Zendesk administration and integrations.

Own end-to-end lifecycle marketing strategies and multichannel campaigns across onboarding, engagement, retention, and reactivation. Execute CRM journeys in Braze, manage segmentation and triggered communications, oversee email campaigns, and develop loyalty initiatives. Analyze customer and campaign data, lead testing roadmaps, optimize conversions and retention, and communicate insights to stakeholders while collaborating with Product, Engineering, Customer Experience, and Data teams.

The Vice President, Growth and Marketing leads and optimizes the marketing organization, focusing on customer acquisition, retention, and performance metrics. They collaborate across teams to align marketing with business goals, drive experimentation, and manage financial models for growth performance.