Analyze paid media creative performance, identify winning themes, plan content roadmaps, design and brief UGC, run creative tests with Growth and Production teams across Meta, TikTok, Google, YouTube, and CTV, and translate insights into actionable strategies for clients.

Owner of the analytics foundation: design and maintain BigQuery/dbt models, pipelines, and Looker Studio reporting; build AI workflows and web apps on GCP; integrate marketing, e-commerce, and fulfillment data; ensure GCP ops, security, and reliability; use AI-assisted tools daily and collaborate with business and client stakeholders.

Own end-to-end execution of a UGC program: recruit and manage creators, run 5–8 concurrent campaigns, coordinate logistics and contracts, deliver assets on time/budget, maintain ClickUp/Google Drive documentation, and improve SOPs and creator network quality.