Leads a multidisciplinary team of marketing analysts and researchers, combining marketing analytics, market research, advanced analytics, and performance insights. Oversees data infrastructure, SQL development, pipelines, APIs, ELT/ETL tools, Snowflake, and Tableau dashboards. Guides predictive modeling, segmentation, research methodology, AI experimentation, data governance, and client presentations. Develops team capabilities, workflows, and standards while translating complex data into actionable marketing and business recommendations.