Lead end-to-end performance marketing across paid and organic social, SEM/PPC, OTT/CTV, display, retargeting, and email. Hands-on responsibilities include copywriting, campaign build/optimization, creative testing, and KPI ownership (ROAS, CAC, CPA, LTV). Manage agencies, mentor a small internal team, align partners, and deliver executive-ready performance reporting to drive scalable, efficient growth.