Owns performance marketing across paid and organic social, SEM/PPC, OTT/CTV, display, email, affiliates, and partner channels. The role combines hands-on copywriting, campaign execution, testing, optimization, KPI ownership, agency oversight, and leadership of a lean internal team. Success is measured through improved ROAS, CAC, CPA, LTV, conversion rates, incrementality, and scalable revenue growth.

Leads the company’s adoption of AI, analytics, automation, and business intelligence. Builds AI-powered workflows, Excel solutions, natural-language data interfaces, dashboards, forecasts, predictive analytics, and automated reporting using Snowflake, SQL, Tableau, and related tools. Partners across business functions to identify opportunities, improve data quality, automate repetitive processes, and deliver scalable decision-support solutions. Establishes responsible AI practices and advances an AI-first analytics culture.