Lead full-funnel paid media strategy for regional and global accounts, driving lead generation and measurable business outcomes. Manage client relationships, govern campaign performance and optimization, coach paid media teams, partner with Data and Organic Search for measurement and attribution, and support commercial growth through proposals and cross-functional collaboration.

Serve as the standalone HR Manager for the group, owning HR operations, multi-jurisdiction compliance, recruitment, learning & development, payroll (including Hong Kong payroll and visa tasks), benefits benchmarking, and HR advisory. Drive employer branding, talent development, and employee engagement while collaborating with international teams and external providers to support business growth and culture.