Lead content-driven growth by owning SEO, keyword and topic research, AEO/LLM visibility, and organic social. Build and run tests across channels, scale content with in-house and freelance writers, translate clinical/product complexity into clear member-facing copy for a 65+ audience, and align content to acquisition and retention metrics.

The role involves conducting outreach, answering inquiries, maintaining customer satisfaction, and managing a high volume of tasks in a remote environment.