Manage and scale paid acquisition across PPC, paid social, Apple Search Ads, programmatic, web, and app channels. Own campaign budgets, forecasting, testing, tracking, attribution, optimization, and compliance. Partner with analytics, creative, product, and partnerships teams to improve customer acquisition efficiency across US markets. Diagnose tracking issues, maintain measurement frameworks, and apply AI-powered bidding and evolving privacy standards.

Support day-to-day social media operations for Pulsz and Pulsz Bingo: schedule and publish content, draft and optimise posts, coordinate creative assets, manage community engagement and moderation, track performance metrics, and contribute to campaign execution and platform trend monitoring.