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Responsible for sourcing and qualifying leads, developing customized sales proposals, managing pipeline and client relationships, conducting sales calls and trainings, negotiating and closing accounts, reporting sales activities, performing market research, participating in events, ensuring compliance, and collaborating across departments to improve brand awareness and customer experience.

Provide tailored financial advice to high-net-worth clients, grow assets under management through relationship management and product sales, ensure compliance with bank policies and industry regulations, and collaborate with internal stakeholders to meet revenue KPIs.

Serve as the primary compliance liaison for Personal Financial Services, ensuring alignment with Bank Negara Malaysia and Shariah requirements. Lead policy reviews, gap analyses, compliance self-assessments, and independent control testing. Investigate non-compliance incidents, manage disciplinary cases, validate corrective actions, and report breaches and KRIs. Deliver targeted compliance training and foster a strong compliance culture across PFS.

Design and maintain BI and data visualization solutions (Tableau, SQL). Produce reports, analyze business requirements, collaborate with stakeholders to deliver insights, and identify process improvements using analytics and technology.

Drive acquisition and share-of-wallet by soliciting deposits, insurance, and investment products. Perform cold calling, source referrals, open and maintain accounts (CASA, FD), issue debit cards, facilitate HL Connect, cross-sell products, ensure compliance with KYC/AMLA/FSA and internal SOPs, and uphold service standards.

Drive deposit account acquisition from consumers and businesses, focusing on payroll accounts. Generate and qualify leads, develop customized proposals, conduct sales calls and trainings, negotiate and close accounts, monitor market and competitors, ensure compliance, and collaborate across departments to improve customer experience and pipeline performance.

Implement and maintain CI/CD automation for mobile and web banking applications. Administer CI tools, manage source code workflows, design and deploy automated solutions integrating internal and third-party systems, monitor system health, perform BAU operations, resolve technical issues, and collaborate across teams to ensure service readiness and delivery.

Provide tailored financial advice after client discovery, generate fee-based revenue through wealth product sales, grow AUM by acquiring and managing high-net-worth clients, maintain market awareness, and ensure compliance with bank policies and regulatory requirements.

Lead bank-wide operational transformation by combining process re-engineering with digital automation and AI. Build business cases, partner with IT and vendors to deploy automation, track productivity and benefits, produce operational reports, lead matrixed teams, manage user requirements and testing, and present outcomes to senior management.

Provide tailored financial advisory to HNW clients, generate fee-based revenue through wealth product sales, grow AUM, maintain regulatory compliance (PDPA, AMLCFT, Shariah), and collaborate with internal stakeholders to meet KPIs.