Owns lifecycle marketing across email and in-app channels, including onboarding, monetization, retention, win-back, and feature-launch campaigns. Builds and optimizes journeys in Iterable, segments audiences using behavioral and subscription data, and measures results with Amplitude and Looker. Partners with Product, Engineering, Product Marketing, Copywriting, and Design to coordinate communications across Desktop, Mobile, and Devices. Leads testing, QA, lifecycle documentation, and KPI reporting.