Lead customer experience strategy and operational excellence as an Executive Board member. Define customer lifecycle, drive retention and growth using insight, technology and transformation, sponsor operational improvements, build high-performing teams, and ensure customer outcomes align with commercial objectives.

Executive role to define and lead CBS's Sales & Marketing strategy, driving sustainable revenue growth, market positioning, proposition development, and commercial performance. Lead sales and marketing teams, develop go-to-market plans, partnerships, and customer insight-driven acquisition and retention strategies. Serve on the Executive Board, shape organisational capability and culture, and act as an ambassador for the company.