Own the full B2B software sales cycle, including prospecting, discovery, demos, business cases, negotiation, closing, and account expansion. Build pipeline through outbound, referrals, partners, conferences, and relationships. Sell to owners, executives, and operators by demonstrating measurable ROI. Collaborate with the CEO on deals and territory strategy, work with engineering on customer feedback, and operate independently while helping improve the sales organization.

Own Whippy’s messaging, lifecycle and email marketing, HubSpot operations, customer proof and case studies, event campaigns, partner enablement, retargeting, attribution, and pipeline generation. The role combines hands-on product marketing with demand generation, requiring ownership from positioning through campaign execution and measurement. It also manages the content writer and helps turn founder-led content into repeatable marketing assets and revenue-producing motions.