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Analyze sales performance, forecasts, pricing, and promotions to identify trends and growth opportunities. Produce monthly and ad-hoc reports, maintain analytical tools for trade spend, and support CRM/BI data accuracy and integration. Recommend system improvements, provide technical support and training to Sales teams, and collaborate cross-functionally to drive sales execution and strategy.

The Vice President of Sales at Sleeman Breweries leads the national sales strategy, driving revenue growth and market execution through strategic partnerships, performance management, and team leadership while collaborating cross-functionally to achieve organizational goals.

The role involves cleaning, maintaining, and sanitizing production equipment, ensuring a clean production area, and performing basic preventive maintenance tasks.

Lead regional below-the-line trade marketing programs—promotions, events, sponsorships, and POS—aligning national brand strategy with sales execution. Use data to evaluate program ROI, manage regional trade budget, support demand planning, coach Brand Activity Managers, and collaborate with Brand and Sales teams to optimize market performance.

Develop and execute below-the-line trade marketing programs (promotions, events, sponsorships, POS) aligned with national brand strategy. Use data to evaluate performance and optimize campaigns, manage regional trade marketing budget and demand planning, lead and coach Brand Activity Managers, collaborate with Sales and National Brand Managers, and drive process improvements. Contract based in Calgary with ~20% travel.

Provide coordination and administrative support to the Western Marketing team while executing social media strategies for assigned brands. Plan regional social calendars, create digital content and promotions, support NPD and taproom marketing, liaise with vendors, manage invoices/P.O.s, assist events and internal communications to grow brand presence and engagement.