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Lead EMEA communications (UK, Ireland, DACH) on a 16-month maternity cover. Develop and execute regional PR strategy, secure top-tier media coverage, run PR campaigns and press trips, manage agency relationships, support senior spokespersons, coordinate events and partnerships, measure performance against KPIs, and work with global and regional teams on crisis responses and community tourism storytelling.

Ensure accuracy and consistency of product content across web and print, support product development and stage-gate processes, coordinate stakeholders and field feedback, run web and brochure audits, monitor bookings/NPS/profitability, and manage content systems and communications.