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Design high-performing email campaigns, automated lifecycle flows, and retention-focused assets for ecommerce brands. Create visual systems, motion elements (GIFs/animations), collaborate with strategists and copywriters, manage projects end-to-end, incorporate data-informed decisions, and support internal creative needs.

Lead lifecycle marketing strategy for a portfolio of DTC ecommerce clients. Develop roadmaps across email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and retention. Analyze performance, run experiments, recommend optimizations, and present strategic recommendations. Serve as primary client advisor, lead meetings and reviews, and collaborate across creative, development, project management, and client services to deliver high-quality lifecycle initiatives.

The Retention Marketing Specialist manages the execution of email and SMS campaigns, including project management, content planning, and performance analysis to enhance customer retention.

The Senior Strategist, Lifecycle Marketing develops strategies for ecommerce clients focusing on retention and engagement across channels like email and SMS.

Develop and lead lifecycle marketing strategies for DTC ecommerce clients using Klaviyo and Shopify. Advise on email, SMS, CRM, segmentation, experimentation, and loyalty programs; analyze performance, create roadmaps, align scope, and provide strategic guidance to internal teams and clients to drive retention and revenue growth.