Leads lifecycle and retention marketing programs for multiple DTC ecommerce clients. Responsibilities include developing email, SMS, loyalty, segmentation, automation, and personalization strategies; building and QAing Klaviyo flows and campaigns; analyzing performance and deliverability; recommending optimizations; managing client relationships, timelines, scope, and deliverables; coordinating with design teams; and mentoring marketing specialists.

Lead lifecycle marketing strategy for a portfolio of DTC ecommerce clients. Develop roadmaps across email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and retention. Analyze performance, run experiments, recommend optimizations, and present strategic recommendations. Serve as primary client advisor, lead meetings and reviews, and collaborate across creative, development, project management, and client services to deliver high-quality lifecycle initiatives.

Develop lifecycle marketing strategies for enterprise and high-growth DTC ecommerce clients. Advise clients on email, SMS, CRM, segmentation, experimentation, loyalty, and retention programs. Lead strategy discussions, create roadmaps, analyze performance data, provide actionable recommendations, manage scope, collaborate with internal teams, and review campaign execution for quality and alignment with client objectives.