Lead web and marketing projects from requirements to delivery using Agile. Define and prioritize requirements, create specs and user stories, manage Jira boards and schedules, run client workshops, deliver training, and ensure projects meet scope, budget, and timelines while coordinating cross-functional teams.

Lead VERB's transition from traditional SEO to AI-first Generative Engine Optimization (GEO). Develop GEO frameworks, advise on LLM ranking, RAG, and knowledge graphs, integrate GEO across teams, manage vendors, troubleshoot CMS and technical search issues, and train internal teams and clients on generative search strategies.