Build and own Mixam's lifecycle and retention engine across email, SMS, loyalty, segmentation, testing, and HubSpot. Design interventions, run A/B tests, measure LTV and reactivation, optimise journeys, launch SMS, assess tech stack, and partner with cross-functional teams to drive repeat purchases and revenue.

Own and scale Mixam's lifecycle and retention engine across email, SMS, loyalty, segmentation, testing, and HubSpot CRM. Diagnose customer behavior, design and execute interventions, run A/B tests, optimise rewards and journeys, define retention metrics with Data, and partner cross-functionally to drive LTV, repeat purchase and reactivation.