Lead art direction for full-funnel marketing campaigns: translate briefs and KPIs into visual concepts, create mockups and storyboards, guide designers and agencies, ensure execution through localization and delivery, and present work tied to business outcomes.

Lead product vision and roadmap for a major Minecraft platform, align cross-functional technical teams, use data and player insights to set priorities, foster a high-performing team, and collaborate with product leaders to drive impact at scale.