The SEM Specialist will manage and optimize paid search campaigns, analyze performance data, run experiments on ad copy and landing pages to drive traffic and revenue.

Execute and optimize multi-channel digital marketing (SEM, SEO, email, affiliates) to drive acquisition, conversion, retention and ROAS. Analyze performance with GA4 and Looker Studio, run A/B tests, manage affiliate partnerships, and collaborate with Product and Commercial to continuously improve marketing outcomes.