Manages FP&A for the UAE, partnering with senior management and global teams. Responsibilities include budgeting, forecasting, long-term planning, financial modeling, scenario and variance analysis, reporting, business intelligence dashboards, process automation, and strategic financial projects. The role provides actionable insights and recommendations while collaborating with cross-functional and multicultural teams.

Build pricing dashboards, analyze market competitiveness, query and validate production data, develop pricing models, maintain reports, and prototype AI-assisted workflows. Collaborate with Supply, Sales, and Commercial teams to turn ambiguous pricing and business problems into actionable recommendations.

Leads integrated online and offline marketing campaigns for GCC operations, spanning brand, performance, upper-funnel growth, partnerships, and agency management. Aligns marketing investment with business impact, collaborates with strategy teams, analyzes competitors and consumer behavior, and uses campaign reporting to optimize performance. The role requires managing media agencies and channel partners while adapting priorities in a fast-moving market.