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The Digital Marketing Specialist will drive lead generation through various online platforms, managing inbound leads and executing social media campaigns. Responsibilities include analyzing campaign data, optimizing digital marketing strategies, and collaborating on SEO and content development.

Manage and improve inbound leads through digital channels, develop social campaigns, analyze campaign data, and work on SEO and content development.

Lead cross-functional technical programs from planning through delivery, enabling AI/ML initiatives, coordinating stakeholders (clients, sales, product, engineering, QA), optimizing processes and releases, managing documentation, and driving data-driven decisions to ensure timely, high-quality deployments and client success.

Lead organic growth through SEO, AEO, content creation, organic social, and distribution. Produce high-quality articles, landing pages, and social assets, optimize technical and on-page SEO, tailor content for AI answer engines, measure organic performance, and collaborate across product and marketing to scale organic channels from scratch or accelerate existing ones.

The role involves executing organic growth strategies through SEO, content creation, and social media management, aimed at increasing brand visibility and organic traffic.