Own paid search strategy, budgets, optimization, product feeds, app campaigns, and performance reporting across multiple markets and brands. Manage an external search agency, Google relationship, and campaign innovation while improving acquisition, retention, CAC, LTV, and return on investment. Use Tableau and platform data to shape media roadmaps, monitor competitors, and identify growth opportunities. Serve as the paid search expert, mentor colleagues, and champion AI-driven search developments.

Own paid search strategy, budgets, optimization, product feeds, app campaigns, and agency performance across multiple European markets and brands. Analyze CAC, LTV, retention costs, and channel performance using Tableau and platform reporting. Lead Google and agency relationships, test emerging search features, apply AI and search-industry insights, mentor colleagues, and protect competitive share of voice during peak trading periods.