Owns paid social strategy, execution, optimization, performance reporting, and client retention across a portfolio of accounts. Acts as the senior strategic client partner, driving growth, ROAS, account profitability, satisfaction, and expansion opportunities. Requires extensive expertise in Meta and strong proficiency across Pinterest, TikTok, social analytics, measurement, forecasting, and management tools. The role also oversees workflows, quality control, cross-functional collaboration, presentations, and continuous improvement of paid social campaigns.

Leads social media strategy and delivery for a portfolio of agency clients. Responsibilities include developing multi-channel strategies, managing client relationships, integrating organic, paid, creator, and community programs, analysing performance, improving ROI, retaining and expanding accounts, overseeing workflows and quality, mentoring team members, and presenting recommendations to senior stakeholders.

Lead a portfolio of social media clients, developing multi-channel strategies across organic, paid, creator, and community channels. Own senior client relationships, retention, account profitability, campaign performance, and ROI. Oversee delivery, workflows, quality control, reporting, and team collaboration while identifying expansion opportunities. Mentor direct reports, present to senior stakeholders, and use analytics, testing, and industry innovation to improve client outcomes.