Owns TALA’s paid customer acquisition strategy, media budget, channel performance, measurement framework, and international growth. Leads paid social, search, video, programmatic, affiliate, creator, and partnership activity while balancing CAC, ROAS, contribution, payback, and brand growth. Manages a growth team, agency partners, technology stack, experimentation, AI adoption, creative testing, and market launches. Partners across brand, finance, merchandising, customer, data, and digital experience teams to scale the consumer business.

Supports month-end close, management accounts, journals, accounts payable and receivable, inventory costing, COGS and margin reporting. Maintains financial data across Xero, Cin7, Shopify and Swap, improves reporting processes, reconciles supplier statements, supports credit control, and assists with audit requests. Works closely with outsourced accountants, buying, merchandising and operations teams in a fast-growing multichannel retail business.

Senior Financial Analyst partnering with Finance, Merchandising, and Operations to deliver FP&A, budgeting, forecasting, variance analysis, management reporting, financial models, and dashboards. The role embeds Cin7 inventory data into reporting, identifies performance drivers, supports monthly accounts, and translates complex financial insights into clear recommendations for leadership and budget holders.