Lead and deliver consulting engagements on agency commercial models, operating models and governance. Provide commercial analysis, develop recommendations, manage project teams, facilitate workshops, mentor junior staff, and support capability development and business development. Ensure clients achieve creative effectiveness and commercial efficiency through contract evaluation, fee modelling, performance measurement and implementation support.

Lead a team of Associates to deliver media performance analyses across online and offline channels, produce client-ready Tableau and PowerPoint outputs, ensure output quality, train and line-manage Associates, evaluate media campaigns to provide insights and recommendations, manage pitch evaluations of agency offers, and track agency pitch commitments through quantitative and qualitative checks.