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Own Ethos’s offline marketing strategy, budget, measurement, and growth across TV, streaming, podcasts, radio, and direct mail. Drive scalable customer acquisition through channel planning, media buying, vendor negotiation, performance optimization, testing, and cross-functional collaboration. Balance direct-response efficiency with long-term brand impact using MMM, geo-testing, lift studies, and halo analysis. Provide strategic recommendations to senior leadership while managing partners, forecasting investments, and identifying new channels and formats.

Develops direct-response copy for direct mail and paid social advertising, including headlines, offers, body copy, and calls to action. Creates and tests messaging hypotheses, analyzes performance metrics, collaborates with design and marketing teams, and ensures persuasive copy complies with legal and regulatory requirements. Uses AI tools to generate and refine concepts while tailoring messaging to diverse life insurance audiences.

Leads organization-wide SRE strategy and builds reliable, scalable AWS and Kubernetes infrastructure. Establishes SLOs, observability, incident response, disaster recovery, and cost optimization practices. Develops AI gateways with governance and security controls, internal developer platforms, CI/CD tooling, and automation to reduce toil. Partners across engineering, mentors SREs, influences technical direction, and leads complex infrastructure initiatives.

Manage strategic distribution partnerships by supporting onboarding, training, sales enablement, account inquiries, platform adoption, and partner experiences. Collaborate with sales, product, marketing, and operations teams to communicate Ethos’s value, address partner needs, and advocate for partners internally in a fast-paced environment.

Own lifecycle and email marketing design, including templates, layouts, dynamic content, landing pages, ads, affiliate creative, and animations. Partner with growth, lifecycle, marketing, and product teams to develop experiments, analyze performance data, maintain scalable design systems, and improve conversion and retention. Support broader brand initiatives, product launches, events, and company materials while ensuring cohesive, high-quality visual storytelling across channels.

Provides administrative and analytical support to life insurance underwriters by tracking applications and policies, coordinating evidence and documentation, communicating with agents and internal teams, addressing sales inquiries, and preparing MIS reports on productivity, quality, pending cases, turnaround times, and vendors. The role also supports reinstatement requests, special projects, and operational analysis while ensuring accurate data entry and timely processing.

Own escalated customer and internal support cases from triage through resolution. Diagnose root causes using systems and backend tools, communicate clearly with stakeholders, meet service-level goals, and identify recurring issues for permanent fixes. The role also involves live customer troubleshooting, knowledge-base development, and building operating processes for a new product support team.

Design, build, test, deploy, and support Salesforce applications and integrations. Develop Apex, LWC, Flow solutions, REST APIs, event-driven integrations, and secure data workflows. Ensure bulk processing, governor-limit compliance, automated testing, retries, idempotency, and failure recovery. Manage Git-based CI/CD deployments, troubleshoot production issues, review code, and collaborate with administrators, analysts, data engineers, and product teams.

Provide exceptional multi-channel support (email, chat, SMS, phone) to customers and partner agents, handle policy and agent compensation inquiries, learn internal systems, meet team goals, identify process improvements, and collaborate with account managers.

Leads life insurance underwriting production, quality, performance, and operational excellence. Manages and scales large underwriting teams, establishes productivity and quality standards, monitors turnaround and service-level performance, develops talent, and drives corrective action. Partners with auditors, Sales, Operations, Compliance, Claims, and Engineering to improve processes. Identifies automation and AI opportunities to increase throughput, reduce manual work, and maintain compliance with underwriting guidelines, risk appetite, and regulations.