Lead growth and performance across paid, owned, and earned channels, including Google, Meta, YouTube, TikTok, partnerships, influencers, podcasts, and GEO. Own acquisition, conversion, LTV:CAC, experimentation, reporting, and growth strategy while maximizing limited budgets. Translate complex data into clear board-level narratives, collaborate with Brand, Communications, CRM, and Lifecycle teams, and manage tracking, consent, and first-party data in a sensitive category.