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Lead strategic phases on mid-to-large brand projects, translate client business challenges into actionable brand foundations and creative briefs, collaborate with design teams to ensure strategy-to-creative alignment, manage milestones and resources, mentor junior strategists, cultivate client relationships, and support pitches and business growth through research and confident strategic presentations.

Lead hands-on packaging and brand identity projects for CPG/FMCG clients, driving concept ideation, structural and typographic craft, and production-ready artwork. Present to clients, collaborate with cross-functional teams, mentor junior designers, and maintain creative excellence across physical and digital touchpoints.

Lead multidisciplinary brand design teams on high-profile rebrands and CPG projects. Provide strategic creative leadership, challenge briefs, drive concept generation, present to senior clients, ensure craft, production feasibility, budget control, and foster studio morale and team development.