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Lead Tracksuit's multi‑year measurement science programme: audit methodology, design and run validation studies, investigate respondent psychology, define metric and methodology frameworks, build a scientific knowledge base, and engage academic partners to ensure robust, peer‑defendable brand tracking.

Owner of agency partner relationships across the US and Canada: acquire and enable agency partners, drive partner-influenced pipeline and revenue, run partner engagement programs and reporting, collaborate with Sales, Customer, Marketing, and Product to scale partner initiatives and feed insights back into the business.