Leads sales, education, artistry, and event strategy across the NYC market. Achieves sales goals, analyzes performance, develops retailer partnerships, coaches retail and freelance teams, delivers makeup education, manages inventory and event resources, maintains visual merchandising standards, and recruits and trains retail staff. Requires strong makeup artistry, strategic thinking, organization, customer service, and regional travel flexibility.

Lead organic social strategy and creative execution across platforms. Create visual direction, content calendars, and growth goals; manage community strategy, creator program, reporting, and platform relationships. Shoot, edit, and design social-first content while driving engagement, follower growth, and brand-aligned trends.